Kitchen gardens aren’t everyone’s cup of tea, of course. So Bion Bartning, who also thinks farmers markets price many of us out, has come up with a new model. He runs a little store in Manhatten, Basis Market, that carries local produce, dairy, and meat products–all at prices substantially lower than farmers markets and all labeled by the farm from which they came.

This is what he told Food and Wine: “We’re finding producers who are willing to be fair in their pricing, and we’re being fair in what we charge.”