The Cereal Bowl
4 November 2009 by Jean Johnson
Beans in your morning cereal bowl are cool. A few garbs rolling around with the hazelnuts. Some blackies and a spike of red chile and lime to go with chunks of fresh pears. A pink hummus spread on apples. (Cooking Beyond Measure, p. 32) And now even a nod from the New York Times.
Bizarre that Big Food has convinced us things like Cocoa Krispies aren’t weird and beans in your cereal bowl are. Maybe that’s because the marketers at Kellogg are now sending not so subtle messages that Cocal Krispies help with immunity too. For more on how the good people in San Francisco are asking a few questions about that, see Marion Nestle’s Oct 28 post at Food Politics.
Nov 5 Update: The green watch doggies were vocal enough that Kellogg’s has had a change of heart. Shucks, just when I thought I had it. An NPR piece yesterday reminded us that laughter improves our immunity. So I thought Kellogg’s figured we’d laugh so hard over the Cocoa Krispies box claim that our immune levels actually would rise.
